Diddy

Sean Combs, known professionally as Diddy (also Puff Daddy and P. Diddy), is an American rapper, record producer and record executive who founded Bad Boy Records. His musical output is rooted in mainstream hip hop and R&B, often using sample-based, radio-friendly production, prominent hooks and collaborative vocal features. He has been a visible figure in mainstream hip hop since the 1990s and is known for blending rap with pop and R&B sensibilities.