Brand Nubian

Brand Nubian is an American hip hop group formed in 1989, known for an East Coast boom bap sound built on sample-based beats and grooves and lyrics that emphasize Afrocentric themes and social commentary influenced by the Five Percent Nation. The group's members share distinct vocal deliveries and frequent call-and-response interplay, combining street-oriented narratives with conscious, classroom-style verses, and their production often draws on jazz and funk samples to support a focus on lyricism and group dynamics.